TrasherTee — Custom T-Shirt Brand from Tirupur

Project Objective

The primary objective was to create a fast, mobile-friendly, and easy-to-manage Shopify store that supports product customization and offers a smooth, end-to-end user experience.

Specific goals included: Building a customizable product system for customer-designed T-shirts. Developing a clean, modern layout consistent with streetwear branding. Ensuring high performance, SEO-readiness, and scalability for future growth. Integrating real-time communication tools for customer support and inquiries.

Our Approach

HeyDigitals followed a structured approach to align the design and functionality with TrasherTee’s creative vision and business goals.

Shopify Store Development
Set up a scalable Shopify platform with a custom Liquid theme tailored to the brand’s aesthetic. Designed an intuitive navigation flow and minimal product pages for better engagement.

Custom Design Module (In Progress)
Integrated a product customization feature enabling users to upload designs, select sizes, and preview T-shirts in real-time.

Visual & Brand Design
Created a bold, minimal design language reflecting the streetwear identity of TrasherTee. Used consistent color tones, typography, and product imagery to maintain brand coherence.

Performance Optimization
Implemented mobile-first responsiveness, image compression, and caching for faster load times. Optimized product pages for SEO and conversion tracking.

Support & Communication
Added WhatsApp and Instagram chat integrations for easy customer interactions. Enabled flexible backend management for product additions and new design drops.

Key Features

• Custom Shopify theme with optimized structure
• Product customization and design preview tool
• Mobile-responsive and SEO-friendly layout
• Product filters for Men, Women, Oversized, and Custom collections
• Integrated WhatsApp and Instagram communication
• Easy inventory and product management
• Optimized for speed, scalability, and modern UI/UX standards

Review

HeyDigitals successfully developed a scalable Shopify solution for TrasherTee that blends customization, design flexibility, and a modern shopping experience. The store’s minimal and functional design allows customers to express their creativity while enjoying an intuitive and engaging platform. TrasherTee’s Shopify site (currently under development) will empower the brand to reach a wider audience, increase direct-to-consumer sales, and position itself as a leading custom apparel brand from Tirupur.