Pioneering
Creative
Excellence
Heydigital
+45%
Mobile Conversion Increase
-35%
Cart Abandonment Rate
1.2s
Time to Interactive (TTI)
Razorpay
Seamless Gateway Sync
The Challenge
Awenests, a fast-growing festive and lifestyle e-commerce brand, experienced high mobile traffic but low mobile conversions. Their off-the-shelf Shopify theme had slow rendering, bloated scripts, and complex checkout menus that frustrated mobile customers trying to complete transactions using UPI.
They needed a tailored, lightweight, mobile-first Shopify design that streamlined local checkout speeds and integrated payment options seamlessly.
The Solution
We built a bespoke Shopify theme using Liquid from scratch. We stripped away unnecessary apps, coding direct integrations for product variants, shipping estimation, and invoice generation directly in the theme template.
We implemented mobile-touch optimization across checkout buttons and product tabs, and integrated Indian gateways (Razorpay, Paytm) supporting instant UPI scans (Google Pay, PhonePe). Advanced technical SEO structures like schema markups were also coded directly into their collection structures.
The Results
By deploying our custom storefront theme, Awenests decreased checkout abandonments by 35%. The store interactive load speed reached 1.2s on mobile connections, contributing directly to a 45% increase in mobile conversions and scaling their monthly revenues.